If you intend to create a website for your small business, you must make sure it has high customer retention and user-friendly interface. Most businesses do fail because of lack of manpower or input but because of the inability to maintain their customer base. Technology has made this easy by the dynamism of web design – a method of increasing customer participation.
If you own a website already but the customer base or conversion is constant or dwindling, it is time to upgrade to a responsive web design. The high return on investment makes up for the cost of the upgrade. In simple terms, a responsive web design is the best way to remain relevant and competitive in the business world.
From time to time, processes are becoming simpler. Back in the days when technology was at its ‘baby’ stage, you will have to sit in front of your computer to send a simple mail. But the fast-paced environment nowadays allows for simple tasks to be accomplished on mobile phones. The world is going ‘micro’. A simple icon on the screen on your mobile phone can match the one on your desktop. This mobile-friendly nature of computer tools can be implemented in your business as well. By so doing, your customers will be a click away from checking your new stock.
However, the relevance of your page to the query entered may be high. But if your site is inaccessible on different devices, it may reduce your overall ranking. Consequently, your site will be demoted to the base of the search results. However, you do not want this to happen because it is common practice for people to select links from the first search result page.
Also, it is easy for Google bots to discover pages with a single responsive website. If your company has one URL, it means it doesn’t have a different mobile version from the standard version.
But if you have decided to go mobile with your site, it is advisable to install click-to-call button. By so doing, mobile customers can make a quick call in the event of queries or inquiries. We live in a world where referrals are important to your business. When customers read positive reviews about your company on Google Maps, this will increase your customer page.
Many people patronize companies with good brands. A good relationship or rapport is built between client and customers if the company has a reputable brand. Branding cannot be overemphasized. If your site is easy to navigate with a consistent web appearance; clients and customers will reach you easily.
Several companies do not worry about static designs on their websites because their business does not rely on web traffic. However, the most competitive businesses are those that demand a large audience on the internet. This type of business must adopt responsive designs to stay ahead of the competition.